Does your family go through “stage eating” like our family? By that I mean those weeks (or months) where you get hooked on a certain food or dish and it’s essentially all you want to eat or can think about making when it comes to mealtime? For instance, my kids will go through weeks where all they want for breakfast are Crepes or Waffle French Toast. Everyday. Most recently they’ve become hooked on cereal. My husband has been loyal to his healthy heritage flakes cereal for years and while my kids enjoy them too, I wanted to take advantage of their current cereal jones to introduce them to something new. That’s when I happened upon Bitsy’s Brainfood.

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Cereal was my hands down favorite breakfast food as a kid and so, never wanting to deprive my kids of something I totally enjoyed, I always keep my eyes open for healthy cereal options. The story of how Bitsy’s Brainfood came to be got me totally inspired. The brand was founded by two moms who had started the first federally funded after school program to combat childhood obesity. They believe healthy bodies and healthy minds are connected and I love their mission to empower kids with the knowledge that fruits and veggies can be good for you and fun at the same time! Having realized that grocery stores were lacking healthy foods that were actually fun for kids too, they started Bitsy’s Brainfood.

Green Berry Blast Treats from weelicious.comPin

Bitsy’s Brainfood is made with organic fruits, veggies and whole grains in a peanut-free facility (with so many schools being nut-free these days there’s no worries about packing their products in the lunch box). And their packaging couldn’t be more kid friendly featuring fun “veggie facts” and word scrambles on the back, not to mention images of cereal that make you want to rip the package open and start eating it immediately.

Green Berry Blast Treats from weelicious.comPin

After a few days of munching incessantly on their Green Berry Blast cereal I came up with my own version of nut-free cereal treats which I’m calling — naturally — Green Berry Blast Treats. Packed with protein from the addition of sunflower butter, these treats also have major visual appeal with their bright color and space shapes from the cereal. I think they’re absolutely addictive! If you’ve never made treats like this before you can watch this quick video to get a few great tips and tricks for success, but honestly, they’re really easy to make.

Green Berry Blast Treats from weelicious.comPin


Green Berry Blast Treats

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Servings: 1 bar
Author: Catherine McCord
Prep Time 2 minutes
Cook Time 3 minutes
Total Time 5 minutes


  • 2/3 cup brown rice syrup
  • 2/3 cup sunflower butter
  • 4 cups Bitsy's Brainfood Green Berry Blast Treats


  • In a large sauce pan, heat brown rice syrup and sunflower butter over low heat and whisk until melted and combined, about 2 minutes.
  • Remove from the heat and pour over the cereal in a large bowl.
  • Stir gently with a plastic spatula until completely combined.
  • Pour into a greased 8 x 8 inch pan and press down to flatten the top (sometimes I put a zip lock bag on my hand like a glove, to press into the pan and flatten the treats).
  • Cool for 5 minutes and cut into bars.
Did you make this recipe?Mention @Weelicious or tag #weelicious!

About the Author

Catherine is a mama of three. A Kentucky girl living in California. Here’s what I know: all kids can be great eaters and mealtime must be easy. I create simple, healthy recipes the whole family will love.


  1. Recipe looks great. will have to try these out and see if my boys will like them. Thank you!

  2. these look really yummy. my son is starting to get into cereal and cereal treats.

  3. What’s the best way to store these? I just made a batch, will have a bunch left over. Thanks!

  4. I’ve never heard of these before, but I’m sure my son would enjoy them!

  5. Will definitely be on the lookout for these products- and I love that Target is expanding their food products into more organic products, which is all that I buy 🙂

  6. Can’t wait to check out the cereal fory grandkids. Will try your treats real soon.
    Thanks so much, Jan

  7. Agree on the cereal stage – or any other stage – and we also try to buy the less-junk-filled ones. We have tried BBF and the kids love all the flavors.

  8. We love cereal! This would be a recipe where I would probably eat the last one so the kids won’t fight over it! 😉

  9. We have a cereal addiction going on in our house so we buy organic cereals to at least make it little bit better for the kiddos…would love to try Bitsy products

  10. I am a pregnant mother of two. I have been looking for a quick snack that gets my sweet tooth that is also healthy for all of us, especially when we are traveling and we do a lot of that. I made these for my girls and they love them.

  11. i have a child with autism who is a very selective eater. She brings cereal to school every day. I’m always looking for better options for her!

  12. I’m glad someone is trying to get healthier food into kids! I’ll have to try this.

  13. always fun to find new products on your page and creating new treats for the kiddos!

  14. Totally bought some of these at Target today- can’t wait to try them out!

  15. I’ve seen this at Target but lately have been passing on processed foods, and using Weelicious recipes for homemade muffins, cookies. But if you recommend it, I might just have to give it a try!

  16. I bet my little guy would LOVE this cereal! Going to look for it next time I go to Target!

  17. These look so good. I have seen these products in the store but haven’t tried them yet. We will have to give them a shot!

  18. Anything Weelicious recommends is something I want to try. I’ve learned so much from this company!

  19. These look great. I bet I could do these with any cereal, but love the healthy nature of the Brainfood. I cant say I have seen them. Are they at Target? I have also seen the cookies. One of my twin 3 year olds is on a cereal kick and I would love to have her getting something good for her body in there too!!!

  20. Coincidently we found the cookies at Target last week. They were awesome! We will have to look for the cereal now. Thanks!

  21. Looks yummy. Cereal was not a hit with milk…bet these are sure to me devoured

  22. we love Bitsy’s brainfood cookies. I am yet to try the others but I didn’t know they made more stuff. I will have to go to target tomorrow and get some. 😀

  23. Sounds like a great product. My little ones would love this. We love making treats.

  24. So glad you introduced me to Bitsy’s Brainfood – I’m always looking for allergen friendly products to feed my kiddo on the go that aren’t full of crap. he has several allergies, so it’s nice they are made in a dedicated peanut free facility AND they offer gluten free options.

  25. This is a great giveaway! Your recipe for the treats looks delicious, and I lovelovelove Target.

  26. we eat a lot of cereal in our house. I’d love to have a healthier box in my pantry.

  27. Will have to check these out on my next Target trip! Thanks for the giveaway opportunity!

  28. Sunflower butter as an ingredient, now that is genius. It’s a very good food.

  29. I will definitely try Bitsy’s cereals! Thank you for sharing. And he treats look delicious! Hope you are feeling well.

  30. Can’t wait to try Bitsy’s Brainfood. Thanks for tell us about this product!

  31. We bought the cookies this week and I couldn’t believe they ate those beet cookies win win win!

  32. Thanks for sharing this and all your recipes. All the ones I have tried, my kids love. (And my husband and I as well.)

  33. I’ve seen this line at Target and wondered how it is. Guess I’ll have to try it!

  34. My kids and I love Bitsy’s Brainfood! I used to order it online but got excited when I found it at Target. I would love to win some of their products!

  35. My family does get hooked on one food type for breakfast especially! Love these recipes.

  36. These sound very interesting and I would be very interested in trying these at some point. 🙂

  37. Love trying out new products, and this one looks so yummy! Thanks got sharing! And, for the giveaway!

  38. Never heard of this cerebral. Thanks for bringing it to our attention. Appreciate that it is manufactured in peanut-free facility. Love that these cereal bars are bound without marshmallows, which most have corn syrup. Thank you!

  39. I’m going to Target this morning and I have to pickup some of these yummy goodies! Thank you for the wonderful giveaway.

  40. I can’t wait to try this recipe! Will be making a trip to Target soon.

  41. Can you use soy butter instead? 2 of my 5 kids are severely allergic to sunflower seeds.

  42. What a fun treat to make with the little ones. Can’t wait to try it out.

    amy [at] utry [dot] it

  43. I totally need to try this cereal. My boy is on a big cereal kick and anything healthier (and veggies)

  44. Going to look for this cereal on my next Target run! Thanks for telling us about it!

  45. Completely interested in trying these – always looking for good snacks for my two boys who are allergic to nuts!

  46. I can’t wait to try the Green Berry Blast Treats. I’m totally making them for my family! We love healthy And tasty treats!

    P.S. Thank you Weelicious for a great food suggestions and recipes!

  47. These look yummy and healthy! A win win for my kids lunchboxes! Thanks for sharing :)!

  48. Definitely picking these up! I nanny two girls that are cookie monsters- and refuse the healthy stuff! Great options 🙂

  49. Looks great, thank you for making us aware of this company and for this recipe!

  50. Love their graham cracker snacks and love sharing them with my nephews. 🙂

  51. I would love to try these, especially with dealing with allergy kid I make a lot of his food from scratch.

  52. I totally need to make these!! My son loves cereal but I try to buy not so sugary ones. He loves PB Puffins though! Me too!!

  53. I love these bars with brainfood green berry blast treats and sunflower butter. I love using sunflower butter in homemade hummus, homemade ice cream, yum!

  54. Bitsy’s Brain Food sounds great! My younger son is a terrible eater so I am always looking for ways to sneak nutrients in!

  55. These treats sound wonderful! I think my family’d really love them! Thanks for sharing.

  56. I think my kids would love the smart cookies. All of the products look great!

  57. I can’t wait to try these cereals. I’m always looking for a healthy alternative for my kids, & love how their cereals look fun yet made with organic fruits & veggies. That’s totally a win in my book. ^_^

  58. Thank you for the information about Bitsy’s Brainfood!! Excited to try it out! Thank you for the giveaway!

  59. My family loves this recipe with brown rice cereal – can’t wait to try it with Bitsy’s Brain Food! Thanks for the wonderful giveaway.

  60. My peanut-allergic son loves the cookies, in all three flavors, and I love how much healthier they are for him than other brands. Plus, it eases my mind to know they are made in a peanut free facility! The cereal looks amazing!

  61. I’m looking forward to trying this with my kids (and my husband who is a cereal addict)! I see a target trip in the near future 😉 thanks!

  62. Nut free?! Count me in b/c it’s not easy finding nut free snacks that are healthy.

  63. My 2.5 yr old loves cereal, but I am always hesitant to purchase any. I will have to check this out!

  64. This would be a great lunchbox treat! How long do you think they would be good after making?

  65. I’ve never heard of them before. So excited to go to Target and grab some of their products!!!

  66. love the idea of making peanut butter free snacks for lunch boxes! i’ll have to make some for my son when school starts in a couple weeks.

  67. always looking for a healthy way to provide snacks for my growing teen/Tweens!

  68. I’m going to have to add this to our list! I’ve seen it at Target but haven’t bought it before.

  69. This is the first time I heard of Bitsy’s Brainfood. Definitely going to try it and make the treats!

  70. I love their cookies! Didn’t know they had a cereal too. Can’t wait to try them.

  71. I’ve been wanting to get some of their products for my little girl with a nut allergy. Awesome giveaway!

  72. I have never heard of Bitsy’s Brainfood. Definitely adding to my shopping list!

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